Joshua Becker, Forbes.com
As the largest gift-giving holiday season, the final month of the calendar year accounts for nearly 30 percent of total annual sales for some retailers. While this is great for suppliers, it is the costliest season of the year for shoppers. Americans spend 9X the amount of money retail shopping during the Christmas season than any other season of the year.
Loyalty cards, retail credit, decoy pricing, loss leader (think Black Friday), incentives to return to the store, refund policies, constant sales—all of these represent tools that retail outlets employ to get us to part with our money. Be on the look-out for them—especially during the holiday season.
3. Limit self-gifting.